Where Design Meets Purpose
Ready to create a lasting impression?
Every brand has a unique story to tell. I'm dedicated to helping you uncover and share yours through compelling visuals.
Not all brands are built the same.
Just as each brand has its own unique identity and story, it also requires a tailored approach to visual communication.
At Caywood Creative, we specialize in crafting minimalist, impactful brands that resonate with your audience. We focus on uncovering your brand's essence and translating it into a captivating visual identity that tells your story effectively.
We believe that effective visual communication is more than just aesthetics. It's about creating a lasting impression and building a connection with your audience.
Think of it as a conversation starter, not a lecture. Let's work together to create a brand that stands out and resonates with your target market.
Before we dive into your project,
let's set the stage for a successful collaboration:
Personalized Approach: I believe in the value of direct communication and in-person interactions. Let's connect in a way that goes beyond screens and fosters a deeper understanding of your goals.
Clear Expectations: To ensure a smooth workflow, we'll establish a clear contract outlining the scope of work, timeline, and deliverables.
Invest in Success: The more information you provide upfront, the better I can tailor the final product to your specific needs. Think of it as an investment in your brand's success.
Dedicated Focus: To guarantee the highest quality of service, I limit my client load to 2-3 at a time. This ensures you receive my full attention and personalized dedication.
Let's work together to create a brand that stands out.
THE PROCESS
01 Initial Inquiry
Ready to get started? Fill out the inquiry form to provide us with some basic information about your project.
Based on your responses, we'll determine if we're a good fit to work together. If so, we'll schedule a discovery call to discuss your goals, target audience, and expectations in more detail.
By providing us with this information upfront, we can save both of us time and ensure that we're a good match for each other.
*Please note that we only work with clients who are a good fit for our services and values. If we don't believe we can meet your needs or provide the value you're looking for, we'll be upfront and honest with you.
02 Discovery Call
What is a Discovery Call?
A discovery call is a preliminary meeting or conversation where we'll discuss your project goals and see if we're a good fit to work together. It's an opportunity for both of us to get to know each other better and understand your specific needs.
During our discovery call, we'll cover topics like:
*Your project goals: What do you hope to achieve with your branding?
*Your target audience: Who are you trying to reach with your brand?
*Your brand's current identity: What is your brand's current look and feel?
*Challenges and pain points: Are there any specific issues you're trying to address?
*Timeline and budget: What is your timeline and budget for the project?
This information will help me determine if I can effectively meet your needs and provide a tailored solution.
Fill out the online form here, schedule a call or ask to have a conversation in person. If you prefer a face-to-face meeting, I'm happy to travel up to 20 minutes.
03 Proposals + Signatures
After our discovery call, I'll send you a personalized proposal outlining my approach to your branding project. This proposal will include:
*A detailed project scope
*A timeline and estimated timeline
*Pricing information
*Examples of relevant work
*A clear path forward
Please note that this proposal is valid for one month. After that, pricing and availability may change.
Take your time to review the proposal. Branding is an investment, and it's important to choose the right partner. There's no rush to make a decision.
04 Mood Board Stage
Once you've reviewed the proposal, signed the contract, and discussed the down payment, we'll schedule a meeting to dive into the mood board stage.
This is where we'll brainstorm and visualize your brand's identity. We'll create a mood board filled with images, colors, and fonts that capture the essence of your brand.
Let's schedule a meeting at your convenience. We can meet in person or via Zoom. Please let me know your preferred method and available times.
I'm excited to start working with you and bringing your brand vision to life!
05 Design Stage
Once we've finalized the mood board, we'll move on to the design phase.
During this phase, I'll use all of the information we've gathered to create the initial designs for your brand identity. This might include logo concepts, color palettes, and typography options.
I'll be sure to take your feedback into account and make any necessary revisions to ensure that the final designs perfectly capture your brand's essence.
Please note that the design process can vary depending on the project's complexity and your specific needs. I'll keep you updated throughout the process and ensure that we're on track to meet your timeline.
06 Revision Time
Once the initial designs are ready, we'll enter the revision stage. This is where we'll refine the designs based on your feedback and ensure they perfectly align with your vision.
We'll work together to make any necessary adjustments, ensuring that the final product is polished and professional.
I'm committed to providing you with up to three rounds of revisions until you're completely satisfied with the results.
07 Final Delivery and Ongoing Support
Once you've approved the final designs, we'll move on to the delivery stage. Upon completion of your payment, you'll receive all the files and assets outlined in your contract.
We'll send you an invoice via email. You can choose your preferred payment method. Please note that there may be additional fees for digital payments like Venmo and PayPal.
After delivery, you'll have a month to explore your new brand identity and website. I'm available to answer any questions you may have and guide you through the navigation process. Your satisfaction is my top priority. I'm committed to providing ongoing support even after the project is complete.
Please note that Caywood Creative reserves the right to showcase your logo in our portfolio on our website or other platforms. Your success is our success!
08 Launch and Beyond
Once the final designs are approved and delivered, you're ready to launch your new brand identity with confidence. Here are some key steps to ensure a successful launch:
*Update your website: Ensure your website reflects your new brand identity across all pages.
*Social media: Update your social media profiles with your new branding and create engaging content that aligns with your brand's message.
*Marketing materials: Update any existing marketing materials, such as business cards, brochures, and advertisements, to reflect your new brand.
*Employee training: Educate your team about your new brand identity and ensure they understand how to represent your brand effectively.
*Monitor and analyze: Track the impact of your new brand identity on your business goals and make adjustments as needed.
I'm here to support you every step of the way. If you have any questions or need further assistance, please don't hesitate to reach out. Let's continue to collaborate and ensure your brand's ongoing success.
Remember, your brand identity is an ongoing journey. As your business evolves, you may need to update your branding to reflect your changing needs. I'm here to help you every step of the way.
FAQS
Why not just a logo?
Logos are very important to the brand, but there is more to developing a logo. There are logo variations, sub-marks, watermarks, patterns and textures, and more. If you want to talk my ear off about it, please hit the chat box, I could go on! A logo is a visual expression of your brand. A brand is not a logo. Branding involves the colors and fonts as well as incorporating your mission, vision, and values into the brand equation.
How does payment work?
For branding services, I require a 50% non-refundable down payment to officially book your project in my calendar. The remaining 50% will be due upon completion of the project, before the final delivery of files. Payment plans are available upon request. I do not to payment plans.
Can you print my stationery designs?
I would love to be able to offer the print part of the collateral designs, but I am limiting myself for now. Although, I can provide recommendations on local printing services I have worked on projects myself. I also have online services that I can recommend.
How many revisions do I get?
It is usually defined in your contract, but I give 3 revisions as default unless otherwise noted in the contract. Additional revisions beyond what is agreed upon will be billed at my hourly rate, as noted in our signed agreement.
What can I expect on turnaround time?
Branding project timelines are about 2 - 6 weeks and I’ll provide a detailed project calendar to keep us on track! We’ll discuss more before booking, so you know what to expect.
When can we get started?
Contact me to find out! To give every client the attention they deserve, I only work with one branding client each month and I have limited spots available. I typically book out 1-2 months in advance.