When you're getting a logo designed, you may hear your designer talk about primary and secondary logos. But what are these different types of logos, and why do you need them?
Primary logo
Your primary logo is your main logo. It's the one that you'll use most often, and it's the one that people will most associate with your brand. Your primary logo should be clear, concise, and memorable. It should also be versatile enough to look good at different sizes and on different types of media.
Secondary logo
Your secondary logo is a simplified version of your primary logo. It's the one that you'll use when your primary logo isn't practical or effective. For example, you might use your secondary logo on social media profile pictures, website footers, or business cards.
Why do you need both a primary and secondary logo?
There are a few reasons why it's important to have both a primary and secondary logo:
Versatility: Your primary logo may be too complex or detailed to use in certain situations. For example, it might not look good on a small social media profile picture or on a business card. Your secondary logo can be used in these situations instead.
Consistency: By using a consistent brand identity across all of your marketing materials, you can help people to recognize and remember your brand. Using both a primary and secondary logo can help you to achieve this consistency.
Impact: Your primary logo is your main logo, so it should be visually appealing and impactful. Your secondary logo doesn't have to be as complex or detailed as your primary logo, but it should still be consistent with your brand identity.
When to use your primary and secondary logo
Here are some general guidelines for when to use your primary and secondary logo:
Primary logo: Use your primary logo on your website, in your advertising, and on your products and packaging. You should also use your primary logo on your social media pages, but you may want to use your secondary logo for your social media profile pictures.
Secondary logo: Use your secondary logo on small promotional items, such as pens and keychains. You may also want to use your secondary logo on your website's footer and on your business cards.
By using both a primary and secondary logo, you can ensure that your brand identity is consistent and recognizable in all situations.
When choosing a logo designer, be sure to find one who understands the importance of primary and secondary logos and can create a logo system that meets your needs.
