About the Client:
Kierra, the esthetician behind NueGlow Esthetics in Columbia, KY, operates out of House of Styles, specializing in facials, waxing, lash lifts with tints, and brow laminations.
About the Brand:
Her logo, "NueGlow Esthetics," uses a clean, serif font alongside the tagline "New Day, NueGlow," embodying her desire for simplicity and elegance. Kierra envisioned a minimalist design that reflects the serene, rejuvenating experience she provides. The understated typography and soft, neutral background, often featuring subtle Alocasia leaves, highlight clarity and sophistication, aligning with her commitment to a tranquil, refined aesthetic. Across her brand imagery, the Alocasia leaf—symbolizing growth and natural beauty—is thoughtfully incorporated, as seen in this photo and others, to create a cohesive, calming visual identity that mirrors the peaceful ambiance of her services.
