About the Client:
Stacey and Scott Kerley, the owners of Fusion Spa and Salon, approached me with a vision to develop a comprehensive branding and creative strategy for their business. Their mission was to nurture the well-being of the Evansville, Indiana community by delivering consistent, high-quality spa experiences in a welcoming and inclusive environment, fostering genuine connections between their dedicated team and valued clients. To bring this vision to life, I crafted a strategic foundation that would define Fusion Spa’s brand identity and blossom into a cohesive, inviting presence for all.
About the Project:
In collaboration with Visual Rush’s logo design, Andrea Redd Photography, Working Bergen Interiors, I shaped a core brand strategy by deeply exploring Fusion Spa’s target audience, core values, and competitive market. This process informed a unified brand approach designed to resonate authentically with their ideal clients. To ensure consistency, I developed comprehensive branding guidelines that articulate Fusion Spa’s voice, tone, and brand identity, seamlessly complementing the logo created by Visual Rush. Additionally, I designed a dynamic social media strategy to boost engagement and foster meaningful interactions with their audience. To strengthen community ties, I created targeted event campaigns that align with the brand’s mission, enhancing connections with local clients and cultivating a holistic brand experience that leaves a lasting impression.
